Showing posts from May, 2020

The Great Digital Marketing Revolution that Wasn’t

Many years ago, in the prehistoric early ‘90’s, I remember strolling through a high-end shopping center and bumping into a then-state-of-the-art    technology demonstration stand. Their most eye-catching item was a cumbersome Virtual Reality helmet with a clunky graphics’ CG environment (similar, but not exactly, to what I attached below to give you an idea of what it was like). In the simulation I experienced, you moved through a crude CGI futuristic town where you could even climb down the sewers while blasting Alien-Xenomorph-like blocky aliens. When I saw this, it blew my mind! I thought this was a gigantic digital evolution leap! The future was here! However, interestingly enough, the technology took a long time to be perfected and actually engage users. To this day, people still are not used to playing and exploring virtually inside the “cyberspace” (kids still prefer exploring the new hyper-real environments displayed on a huge flat screen, than wearing the