Ramblings of a Marketing Mind

 It seems like, again, I’ve neglected my writing for longer than expected. It’s been a year since I’ve had my eye on a very specific theme, but I’ll flex my muscles with this idea first (as it’s fresher in my mind). So hopefully I’ll be sharing that other one too very soon. In the meantime, I hate sounding like an old man, but here I’ll make an exception because it’s essential to make today’s movie-related point, kids. Years ago, depending on what kind of movie you went to see, you basically knew some things that were sure to happen when choosing a typical action/adventure movie: the evil guys would do their evil deeds, things would get dire and in the end the heroes would somehow survive and save the day. Pure escapism fun. There are many literary theories around that idea that go back to the earliest fairy tales, comparing these with comfort food. You go back to familiar territory to feel happier and emotionally reinvigorated. I remember going in to see Indiana Jones and the Te