Ramblings of a Marketing Mind

This one’s going to be a longer than usual, very personal and intimate entry to my blog, so please be kind and bear with me. “ When I grow up, I want to be like so-and-so ”. How many times did we say that as kids? As I’ve grown older, I’ve got to thinking more and more about who my formative years’ heroes and role models were and, more importantly, why. What was appealing to me? What did I admire about them? What influence did they have on the person I am today? These will include fictional characters or people who made a monumental impact on how I saw myself at the time, and probably had a role in shaping who I am today. I was never much into sports, so there are no athletes here. This doesn't mean I didn't have any interest in sports figures.  Nadia Comaneci , Miguel Marin , the Harlem Globetrotters , Terry Bradshaw and Pele come to mind, however none were remotely impactful enough to make the list. My apologies to all the sports’ buffs, I guess I was more of a ...

Many years ago, in the prehistoric early ‘90’s, I remember strolling through a high-end shopping center and bumping into a then-state-of-the-art    technology demonstration stand. Their most eye-catching item was a cumbersome Virtual Reality helmet with a clunky graphics’ CG environment (similar, but not exactly, to what I attached below to give you an idea of what it was like). In the simulation I experienced, you moved through a crude CGI futuristic town where you could even climb down the sewers while blasting Alien-Xenomorph-like blocky aliens. When I saw this, it blew my mind! I thought this was a gigantic digital evolution leap! The future was here! However, interestingly enough, the technology took a long time to be perfected and actually engage users. To this day, people still are not used to playing and exploring virtually inside the “cyberspace” (kids still prefer exploring the new hyper-real environments displayed on a huge flat screen, than wea...

It’s been a year and a half since I left 20th Century Fox and, until now, I hadn’t had the time or the inspiration to formally say goodbye. As a quick backstory, after a few years at various creative jobs in advertising and production, I started my career in the movie industry in February 2000 when I joined United International Pictures (UIP) as Media Manager. The now gone UIP distributed films from Paramount , Dreamworks , Universal Pictures and MGM .  Back then, I believed I had struck career gold by getting a job at the industry I had always loved, so I was devastated when, less than two years later, I had to leave and move to Miami, Florida, due to personal issues. While I was making that hard decision, a good friend (she happened to be my boss at the time) told me that you had to move on and not dwell in the past, as nothing in this industry (or the World, for that matter) was certain. Who would have guessed those words would prove to be so prophetic? ...

Recently I had some brief but unexpected additional free time, so among many other things I decided to catch up on my movie library (there were quite a few films I hadn’t watched since I got them long ago).  Among these was my 2012 issued 50 th Anniversary James Bond BluRay collectors’ edition. It includes all official Bond Films (with the exception of Skyfall and Spectre, which I bought at a later date, and the unofficial Never Say Never Again -a Thunderball remake starring Sean Connery). Before I write down my choice, here are some caveats for anyone who decides to do the same exercise: You have to watch these taking into consideration the time period when they were made: Dr. No, for example, was the granddaddy of the modern era spy action films, so there are a lot of elements that now might seem clichéd, but were quite revolutionary for its time (so much so that it did launch one of the longest-running movie franchises). Technical issues should not be considered. The...